- Sean John Combs also known by his stage names Puff Daddy, Diddy, and P. Diddy, is an American rapper, record producer, actor, and entrepreneur
- Sean Combs was born in Harlem and grew up in Mount Vernon, New York.
- “Puff Daddy” was changed to P Diddy and later to Diddy to help raving fans yell his name at his show
- Known for signing artists to the Notorious B.I.G. and profiting from their success.
- Founded the American record label company Bad Boy Records in 1993
- In 2007, Diddy took over marketing and promotion for CÎROC in the U.S. in a venture split between himself and his partner Diageo
