Tyler Perry is a celebrated actor and director with a net worth of $400 million. The long and short of it.. is that unlike many of us, he has spent more time making deposits than withdrawals. The powerhouse of his success is a money making whirlwind.
Named by Forbes in 2011, as the highest paid male in entertainment for earning more than $130 million in a year, Tyler has harvested wealth in his own brand. The success of his films and other achievements is due to the strategy and self-investment that he pays to the marketing and debut of all of his work. His name is a brand in itself, reaching millions of family households globally, and it nets a profit like never before. His notable work includes stage plays, big screen, television and his personal transformation as the character “Madea.”
The Start of an Empire
Tyler Perry began his career in the Community Theater, with the entirety of his savings ($12,000) used to finance his debut play, I Know I’ve Been Changed, which turned out to be an epic failure. Perry spent the next 6 years reworking the play and when it was re-introduced in 1998, he quickly developed an enormous following among the African American community. By 2005, Forbes reported that his ticket sales for the play exceeded $100 Million. This was the act that led Tyler to the film industry and the creation of ‘Diary of a Mad Black Woman’, which grossed an impressive $50 Million. The harvest of an industry empire began to manifest as upcoming films like, ‘Why Did I Get Married?’ and ‘Madea Goes to Jail’ were grossing over $40 Million in their opening weekends.
The Business Side of Success
Although Tyler has earned millions in film, he has a strong presence in the television genre as well. Shows such as, House of Payne presented a strong network presence for eight years and his recent partnering with Oprah Winfrey’s OWN network has improved the standing of the network and added to his financial growth. The network picks are ‘The Haves and Have Nots’ and ‘Love Thy Neighbor’ has Tyler ranked as a phenomenal television producer along with his wildly successful film career. Versatility is the main ingredient of Tyler’s success as he’s appeared in roles for other films, other than his own. He played the lead role in the film Alex Cross, and is scheduled to appear in David Fincher’s Gone Girl, starring Neil Patrick Harris and Ben Affleck.